Life coaching business that helps people become an unshakable being.
concept:
* diamonds are unshakeable, one can try - but will not accomplish anything.
* words shake, shaken are mostly connected to different shakes-drinks, so this logo is a clever play on that fact , creating a simple, memorable and unique image that will last.
You can shake a diamond, like you can, and will be shaken in life. But diamond stays a diamond, it does not change or get damaged. It stays the same - unshaken inside.
Drinking from diamond - "liquid diamond" connects the symbol with philosophical idea that water is stronger than a rock. In life we have to be able to stand strong but also to flow in hard situations so we do not brake.