Making something unique is hard, but not impossible. This logo is an abstract representation of a tooth. It's strong and powerful with bold and clean typography.
1. It's just freaking good looking: action-driven people, like golf and soccer players, athletes and fitness professionals are very active. If they are your target customers, give them a logo they can relate to.
2. The color is perfect: You're right, it's all black and white. Why? Because you don't want your business looking like just another dentist on the street. 99% of dentists' logos are blue. You don't want to be one of them.
3. It's a strong logo: Your customers are getting better and better every day. They want to beat the competition. They win gold medals and championships. Your logo has to be very strong as well.
4. It's unique: Believe me, you don't want a canned pre-made stock logo to represent your business. You need something unique that truly connects to your target audience. Here it is.