Legends are not born legends. Legends are made legends with their acts, their story, their lifes.
Legend London is for the ones who want to make things happen, who want to follow their dreams, who inspire others and aim to be the best in what they do.
The Sword represents the brand because it's been the most iconic and used weapon of past legends. The unique sword icon for Legend London is made of 2 "L" letters from the name.
The logo is clear, easy to reproduce in big or very small sizes and it works with any color. Also, the font for the name is clear and modern, with strong characters. A texture with the icon is possible upon request.