CLIENT REQUEST:
"We produce organic permaculture farm that produces a wide range of crops. Vegetable market garden, apple orchard, lavender field, and nut trees. I want to convey by the images something more of a professional business side. Old school to convey stability but appealing to new millennials buying organic produce. Logo to be used on product labels as well as on t-shirts and hats, farmer market signs, etc. Simple to see what the tractor is from a distance, not too abstract."

SOLUTION:
Using simple and geometric lines, the purple tractor was designed to be the centerpiece of the logo. The uniqueness of the name + icon makes the brand stand out from traditional farm logos. The logo is clean yet sophisticated with the use of a detailed typography to balance. It attracts everybody, from store managers to millennials.