The client was a DJ duo that wanted to implement the middle eastern culture into the design. I created a modern sophisticated word mark that is contemporary while reflecting the Arabic culture through typography. My wordmark is very DJ like and Arabic in nature at the same time. It's very sleek, geometric and memorable. I added some subtle breaks in the typography to introduce the concept of duality in it. I kept the colors a faded gold as I feel thats quite contemporary and looks very sophisticated.