Esoterica is a physical shop that sells natural history/fossil collectibles, curios, and art. Think dinosaur skulls, taxidermy, butterflies, crystals, fossilized shells, etc. The target audience is people who are a little on the "weird" side - gothy, witchy, or just interested in natural history. The shop vibe is Victorian explorer's parlour - dark green and gold interior, antique furniture, antique maps and animal heads mounted on walls.