A concept for Mission K9, a rescue that specializes in veteran service dogs.
My goal for the redesign was to help guide towards ways to engage with the mission. Featured calls to action and brief text help make the purpose of the site clear and concise, especially for first-time visitors.
I also wanted to include a newsletter sign-up on the main page to help build a following and enable the rescue to send out email blasts whenever urgent funding is needed or new adoptable dogs become available.