The main work of “Mt Zion Kids” is to organize activities for children. The request was to design an image to be placed at the top zone of their Homepage, to catch the attention of the viewers and also to represent what they do.
Although they had a lot of photos of their activities, it was decided to create an illustration, in order to avoid showing pictures of real kids for safety reasons.
The groups of children in the illustration show some of the activities that are developed in this place. My main objective was to give very happy face expressions to the characters, as well as a vibrant color scheme, to convey a cheerful and relaxed atmosphere.
The process started by sketching each group of characters in paper. Then, they were all placed together in Adobe Illustrator, where the drawing was created with just black strokes. The final stage was entirely made in Photoshop, adding all the colors, lights, effects and the background landscape.