This logo uses an abstract "W" like shapes in fabric or weaving to suggest interwoven lives, resources, ideas and skills. It also suggest the process of the work done by this innovative financial group. They provide solid support (the first half of the "W") and then their support remains as a base but what was once void has become solid and full (the second half of the "W".) Colors are gradients of green for finance and blue for trust and optimism.