Great minimal and simple modern logo design for Paleo University company. I have developed a concept based on overused carrot design but in new and unique way combining initials from company name.
Paleo University is a monthly subscription cooking site that offers weekly prep & recipe videos, as well as educational and inspirational content for living a healthier lifestyle by choosing to eat Paleo foods.
Initially client wanted a design that was very literal, with a carrot or other vegetable as the icon.