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Raw Rutes specifically requested a hand-drawn, fun, and dynamic catalog for their products. Renowned for their playful vibe, the brand translates this energy into their kitchen tools and cocktail items. To develop the catalog, the concept was to blend vibrant and colorful lifestyle images with whimsical graphics and doodles that enhance their message of freshness, fun, and relaxation. Each page invites buyers into magical worlds brimming with life, weaving delightful stories that resonate with the joyful essence of Raw Rutes.

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