La Artesana is a gourmet pizza restaurant in Madrid, Spain. To launch their new local in the Mercado de San Leopoldo, they requested the development of an illustrated bi-fold flyer to explain how their pizzas can be personalized, from the type of dough to their toppings. A QR code was added to redirect to the their website and facilitate the purchase, in addition there are the different options to deliver the order. Additionally, a map was added to help locate the store and a step-by-step guide to use the Multiorder option offered by the Mercado (Market) for customers who want to place various orders between the stores in the local.