These sauces are going to be sold in specialty food markets (e.g. Whole Foods) online and at festival booths.
The sauces are vegetarian, have no preservatives or fillers, has whole spices and real onion, ginger, and garlic for the authentic experience.
The target audience are foodies and people that love indian food and want to make it at home.
Generally 20-60 year olds, working, couples and families at middle class buy this product.
thanks
Sabina Elisabeth