The task was to make a design which is memorable, iconic, contains the initials and is inspired from octopus or any sea monster, so I tried to keep it zesty, modern and minimal by make the letter "S" from the tentacles of the octopus
The two tentacles have been shown holding each other representing strength, firm, bold, and connecting nature of the brand.
The font has been designed by me which makes the complete design firm, and catchy.