NUVO, a manufacturer of innovative musical instruments including flutes, saxophones, clarinets, and trumpets, introduced a new line called NUVOBand. This line was aimed at teenagers in US band programs, ranging from ages 12 to 18. The company was in search of a modern and "cool" logo that reflected their disruptive and inventive approach to creating instruments tailored for this age group. Notably distinct from traditional instruments, NUVO's offerings were known for their durability and stylish cases that resonated with teenagers.