My request was to create a logo that was instantly recognisable that incorporated my business name and sketch ideas. Desa value added by adding meaning to her design. The stylized "S" looking also like an hour glass, or sand clock, gave the meaning of timeless.
As a manual artist functionality as well as visual appeal is important just as much as the meaning behind good graphic design. I would also like to thank all of the other designers, some of them made it very hard for me to make my final decision. Hats off to the 99d concept I will recommend this process to everyone, designers and potential clients.