This packaging is created for one of 12 Monsters - Burple. Burple lives in laundry and makes trouble (he lives in the laundry room; he likes to eat 1 sock out of every pair, that is why you usually only lose 1 sock and wonder where the other went. hes a trouble maker. he mixes up the dark cloths with the light when you are not looking, that's why your white shirt is now grey). There's an insert within the packaging (visible through the cut out window) with the place where Burple lives.