A bewit and bell is a term used in falconry (the training of falcons to hunt with a falconer) to describe the leather strap and bell a trained falcon wears around her ankle. Much like a falcon does for her falconer, the businessowner hunts gifts for her clients. Many of the products are handmade, some are curated. What sells is a tasteful combination of products packaged as a single gift.
The target audience is women. Many products geared towards children and babies as well. The bulk of the sales come from Etsy.