There was a modern simplicity to this design that really resonates with us. Many of the designs were beautiful but more for a beer bottle than the spectrophotometer measuring beer color. The symbol created dual purposes as a powerful freestanding one and as a substitute for the first letter of our company name. I also appreciated that the tag line I had written was included with the symbol, illustrating how the company could be identified without its name being duplicated. Clean, strong, incorporation theme well. Very satisfied.