This is a 1 on 1 project for a Big company that install shutters, they wanted to have a clear and simple logo but can be eye catching to the clients, I started with the main idea of an "M" representing a shutter so it could mix with the letters keeping it simple but adding an attractive detail on it, I had to illustrate plenty of shutters in different angles sizes and details so I could get an icon that could be used anywhere but also make part of the letters in the logo, after I created a Shutter with some isometric style I choose a bold font that will not be Overshadowed by the logo, and also added a more clear font for the tag line so its smaller size could be easy to read.