The intention behind this proposal was to simplify and harmonize the client's concept by focusing on the main components: the mother bear and cub, as well as the small and large foot silhouettes. The toes are in a different color to suggest a grass element while also improving the readability of the different shapes.

The color palette is inspired by green apple tones. I believe pastel colors are a great choice for a child care-related brand, as they convey softness while remaining gender-neutral, aligning well with the client’s focus.