Winning cover design for book which aims to educate men on how to deal with their emotions and unlock their full potential. Client wanted something eye catching, but quite minimal, something original, inspiring, artistic and bold. A main focus on typography with subtle Imagery to stand out and appeal to men looking to make change in their life. So, I chose to make minimalist design that will grab the attention of the reader and really get across the point of the MAN UP MAN DOWN message.