We create companion-centric city guides and itineraries. Our target audience consists of women between 23-35 years old who travel the world and want to have specific experiences in each city based on who they travel with. For instance, our target user would not do the same things with her parents that she would do with her sorority sisters. With this in mind, we create a specific guides to each city we've traveled to allowing our users to find information specifically curated for their trip, whether traveling with their parents, spouse, friends, etc.