This design was for a logo for a craft brewery - Blockhead Beerworks. They were looking for a playful, adorable bear, but instead of rounded shapes for the body, more square, blocked shapes. The challenge is to make the bear adorable and playful, but not too playful that it would appeal to children. Think more on the lines of an adorable bear that would appeal to women, but not feminine. Well, this was my ansver to the design brief. Unfortunately, this was not something they wanted to be their logo. Newertheless, I like this design.