-> Client manage money for the most sophisticated investors in the world
-> Requirement was to include a very classic reference to a clipper ship, a sail, a mast, or something cool that is beyond their ability to think
-> 4 sails to add and express sustainability
-> Wide, masculine typeface to look trust worthy/ professional and premium
-> The logo can be used with the words or without it
-> Dark navy blue color to give the feel of trust and luxury