Norwegian longboard webstore Lamas, required a young, playful logo to represent their online interests. The main stipulation was to feature an abstract / stylised / silhouetted llama at the core of the logo.

The solution emerges as a llama formed from the letter ‘L’ with ‘LAMAS’ text derived from, and matched to the eyes of the llama to create a custom wordmark. Both of these elements can be applied independently of each other as a powerful icon or word mark that are both fun and unique in this market.