DTC boyswear brand focused on boys ages 1-6. Target audience is educated, affluent moms primarily located in the urban and suburban areas.
Our product is classic, yet playful and fun. Our aesthetic is natural, joyful, active.

Our logo reflects our playful and vibrant brand ethos. It should evoke a sense of joy, fun, and playfulness, while maintaining a high-quality and premium look.

Our typography should be clear, legible, and modern, reflecting our commitment to quality and contemporary style. It should be easy to read, even at a glance, and should convey a sense of fun and energy.