Design conveys the idea of creating a castle out of your home and feeling like on royalty due to the throne symbolism with a very subtle smiley face. Since it's for elderly too, but independent women also - typeface is curvy but readable in all sizes. Colors are warm and strong by the request of the client which I supported to show the feeling of energy an joy of something new. Design is applicable in all sizes and colors without the loss of readability and symbolism, with or without the slogan.