HOPE is a nonprofit organization working to destigmatize mental illnesses. They focus on providing greater accessibility to mental health solutions, hoping to reduce financial, social, geographic, and/or cultural barriers to treatment. As of current, HOPE offers a suicide prevention chatline, an informational mental health blog, and have a presence around the Texas-area communities.
My design combines the shape of a (helping) hand with a bird. While the hand symbolizes the helping aspect, the bird conveys vitality and a positive change. This logo is highly memorable, conveys an encouraging message and comes with a high recognition value. Couldn’t be happier with the outcome.