Moccorte is a small coffee roasting company for premium coffee in Germany. They only process premium coffee beans and roast them in small batches, which benefits the quality.

At the center of the logo is a coffee cup in negative space. It is surrounded by a shape that is subliminally reminiscent of two spotlights aimed at the cup. Although the message is more subliminal, the outer shape draws the eye to the coffee cup: at Moccorte we focus all our energy and passion on excellent handcrafted coffee. Just as subliminally, the outer shape alludes to a crown, reinforcing the impression of a premium product. The interplay of negative and positive space also forms the initial letter M for Moccorte.

After the logo, I was invited to work on the label/packaging design. This was not only fun but also had the pleasant side effect of giving me the chance to taste all the Moccorte varieties. And I can say: they are delicious and inspire creative spirits.