Through the highly effective combination of Linkedin and video marketing, VidLinked generates a constant stream of paying new customers and strategic collaborations for B2B companies. CEO Estefano has already generated over 50 million video views and 36k new customers for his own companies. Since I had designed the logo for his previous company, Estefano asked me to also develop the VidLinked logo. The logo should convey: high quality, expensive, serious, excellent and reliable.

Each letter of the logo embodies strength and reliability with its clear contours. With its outwardly raised edges, the V as initial letter becomes the visual equivalent of victory: successful, victorious, excellent. The foundation of the V is reminiscent of a minimalistically abstracted diamond, thus underlining the attributes “high-quality” and “expensive".

The special V works as great within the wordmark as detached as a standalone symbol which will prove to be very beneficial for use in social media.