The "Urbane Stickerei" (translates to: Urban Embroidery) is an embroidery company in Berlin, which offers individualized products in careful handwork at weekly markets and the Christmas market in Berlin as well as on the Internet.
This design proposal integrates an embroidery needle into the "Urbane Stickerei" lettering. The needle itself forms the letter "i" of Stickerei, while the thread on the left forms the S, then swings through the needle and forms the letters c and k on the right. Thus the embroidery needle becomes an integral part of the company name.
The client liked this design but decided to go with a different concept from me that had a separate icon, making it more suitable for use on social networks. You can see the final approved logo here:
https://99designs.com/profiles/chr1skay/designs/1594445