pathFinder is a cloud-based well master data management solution for oil & gas companies. Data management for a company is really a journey in how to manage their digital assets involving multiple applications, teams, and organizations within that company. It can really be hard to navigate that, which was one of the reasons behind the naming pathFinder.
It was also the reason to build the logo around the concept of navigation. The icon shows an abstract sextant symbolizing competent and goal-oriented navigation. In addition, it also consists of an upward arrow, which adds an additional compass/navigation meaning.
The simple and remarkable design transports the core concept of pathFinder perfectly. It was a great collaboration with the client, who liked the concept at first glance.