“Online Optiker” takes a fresh approach to selling glasses online by launching a website with well thought out functionalities. The ingenious twist in the process is that the customer does not buy his favorite glasses online but finds the right optician in his area, where he can try on the glasses and then buy them.
This iconic design reveals a part of a pair of glasses in the negative space. Already striking by its original and simple shape, the symbol becomes a smart eye-when replacing the “O” and partially the “n” in the complete wordmark “Online Optiker”. The dark blue hue let the brand stand out in a field dominated with black and gray colors.