Family Flowers is the biggest family-owned florist in the US with 25+ locations in 10 states. Each of the individual locations has its own identity and name. On the Family Flowers website, people can order for all of the shops and through a network of florist partners around the country.
The Family Flowers logo consists of three hearts, which together form the shape of a flower. While you immediately recognize the heart in the center, it may take a closer look to discover that there are more: the left side of the middle heart also forms the right side of the heart to the left (and the same applies to the heart on the other side)
The logo supports the philosophy of the company, conveying a positive, family-based, kind, sophisticated but also fun and modern image. The customer and his team love the logo. And so do I.