Whippet designs new products. Their goal is to secure (many) patents and build a portfolio of intellectual property. Whippet wanted a sophistic logo with the name giving dog to appear somehow. The logo should communicate both class and flair, to appeal to potential business-partnering companies.
I created a modern future oriented design for them. Clean and memorable. By taking a closer look, one can see that the whippet dog comes with the initial letter W in the negative space. The customer immediately loved the logo. And I myself could not be happier with the result.