India-based company Group Bima helps people find the best insurance policy for their needs and acts as a companion and adviser through customers whole journey, not just at the time of purchase.
The minimalistic design with the soften edges matches well the company brand image: approachable, open to all and easy to connect to. The elephant as brand mascot was chosen because it is protective, understanding, nurturing and dependable. Facing the viewer with a friendly mimic the mascot comes with a playful and sympathetic note: "connect to happiness".