“Papi Chango” is a take away restaurant offering fresh Mexican food – mainly Tacos and Burritos - in a vivid and uplifting Latin atmosphere.
“Papi” not only is the Spanish word for “Daddy“, in Latin America it is also a slang to describe an attractive, handsome, cool and easy going male. “Chango” is also a slang word which means “Monkey”. Clear the stage for this Chango, who will surely be rated as attractive in the female monkey world.
This Chango conveys at first glance how delicious the food of “Papi Chango” is. It is a fun and cool character with a high recognition value. I wouldn’t be surprised to see him on T-Shirts in the near future. Paired with a strong typography and enriched by subtle Mexican symbols the logo sends out the right message for those who love Mexican food.