We're trying to create a family of direct-to-consumer eCommerce brands and this brand is for the parent company we all work for. We want this logo to represent our philosophy: selling high-quality home products in a growth-mindset environment. Even though each of us may work on different eCommerce websites within Homestead Brands, we want to have a clear team identity about the actual company we work for. We don't know exactly what other brands we may acquire in the future, so we want this logo to stay general and cover us no matter which direction we take in the direct-to-consumer space.