thomas.doc.lindberg got their new product packaging by running a design contest:
Young & modern new brand for household detergent products needs an eye-catching package design
Check out thomas.doc.lindberg's Product packaging contest…
Cleaning & Maintenance
Description of the product
Our brand name is 'Clean Matters'. We are launching a new household cleaning detergent brands aiming at modern lifestyle, quality conscious consumers in Asia. Our cleaning products removes grease, dirt, bacterials from kitchen (dishwash, surface), bathroom (bathtub, toilet), floor, glass and laundry.
Description of the product target audience
25-45 year-old Asian consumers who are lifestyle driven, quality conscious with higher dispensable income and more likely to trust and try imported products, majority women, also some men who thinks 'clean matters'
Most of our products will be in plastic spray bottles, the standard ones you find in the market for detergent products. We would like to design the color of the bottle and front and back stickers which go with the bottle. We may not have much flexibility on the shape of the bottle though, please bear in mind the standard ones. Can you please strategically design a font for our brand name 'Clean Matters' which goes with the rest of the sticker label as a logo? We don't have any pattern or graphic for the logo, just simple identifiable font. The amount of text goes on the stickers can be referred to the files attached.
What to avoid
Please avoid too complicated design and too much colors. Font needs to be standout and easy to read.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
thomas.doc.lindberg collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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