martin.benjamin got their new product packaging by running a design contest:
Wrapper for "A new experience of chocolate" (innovative raw chocolate with superfoods)
Check out martin.benjamin's Product packaging contest…
Food & Drink
Our product is an organic raw chocolate bar with superfoods. The chocolate is strong and sweet, with a distinguished, unique taste. Raw means during the whole production process the product has not been processed with a temperature over 48C so that it remains its full taste and health benefits. As a sweetener we use agave syrup. There will be different types (in the beginning 4) with different superfoods and dried fruits. The main distribution will be in organic stores in western Europe, so the target audience are people which are interested in healthy, innovative and tasty food. Age of target audience will most likely start from 19-20 (college students). Price around 2,20-2,50euro, which is in the middle price range compared to similar chocolates, meaning that we expect mostly people from the middle class to buy our product.
What's your vision?
The size of the chocolate wrapper should be 13 / 5.5cm. We will use an automatic flow pack machine for the wrapping, with a two or 3 layer film (PEP, PE, aluminium etc). As for the name of the chocolate we have still not decided for a certain one, so you are free to suggest names, as well as styles. We have been thinking of RoCao (from Raw and Cacao; possible slogan: a new experience of chocolate) Raw and Wild (with this you might implement some wild animal in the design, like a cheetah, leopard etc) Chamelo (from Chameleon) Feel free to suggest other names. What is important for us is that we have an appealing picture of the chocolate pieces and superfoods/dried foods on the wrapper. Make it looks tasty! The different types so far are: Goji berry/ Orange Mullbery/Lucuma Inca berry/Banana Pure/Cacao nibs You can choose one to start making a sample design. I am sending you a file with the picture of the chocolate bar (of course those are not pictures I would use on the final wrapper).
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
martin.benjamin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Lana has been absolutely incredible to work with. As usual, we had a lot of questions and feedback and yet she very patiently went through everything in detail with us. We will certainly be in touch in Lana for future design projects! Thank you for the fantastic work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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### please read attached briefing for more information ### Our demographic will be slightly older 45+ and the majority
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