The Worlds Strongest Hyper Caffeinated Coffee Package Design

Shock Coffee

We produce a highly caffeinated coffee! Our coffee has twice the caffeine as a regular cup of coffee. We sell to consumers who are looking for that extra kick of caffeine.

We want to do a whole new package and logo redesign. Please see attachments of our packaging.

- COLORS: We want to change to an all black packaging in which you can use a little yellow and or red and or any other color you think would look good.

- INSPIRATION: We like the packaging of a competitor, Death Wish Coffee. We don't want to copy them but it should give you an idea of what we like. We definitely like the black packaging.

- Our brand should still be recognizable to our customers; so pull inspiration from both or existing brand, and what we want to become/our inspiration.

- OUR CUSTOMERS: Keep in mind that our customers are high energy people. In other words the packaging should scream out that this coffee will really, really, really wake you up!!!

The main tagline is "The Strongest Caffeinated All Natural Coffee." The secondary tagline which will be attached is "sleep is overrated."

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- PACKAGING SPECS -

This design will be placed on a 1LB mylar coffee bag and a square box of k cups. I will attach pictures for your reference.

The size of the bag is 9" tall x 4" wide x 3" deep.

The size of the square box that holds the k cups is 7 1/2" wide x 6" tall and the sides are 4" wide. I'll get you exact sized templates after we have the design figured out.

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- CONTENT FOR THE FRONT OF THE PACKAGE -

Logo design [we do not like our current logo. please don't reproduce.]

Main tagline: "The Strongest Caffeinated All Natural Coffee."

Secondary tagline: "sleep is overrated."

"NET WT. 1LB"

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- CONTENT FOR THE BACK OF THE PACKAGE -

"Whether you want to cram more stuff in your brain or add more hours to your day, you need some Shock therapy. Shock is the most potent, butt-kicking blend of coffee beans ever assembled. Nothing but premium beans, naturally loaded with over 50% more caffeine than other gourmet coffees. Admit it. Sleep is Overrated. So brew up some Shock and crank it up a notch."

The recycle symbol.

"Shock Coffee 57-07 31st Avenue Woodside NY 11377"

"http://www.shockcoffee.com"

"2006 Shock Coffee, Shock, the Shock Logo, and Sleep is Overrated are trademarks of Shock Coffee"

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- CONTENT FOR THE SIDE OF THE PACKAGE -

"WARNING: Please keep out of reach of small children, pets, and people who think that decaf is a good idea"

On the other side will be our UPC.

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Please google Shock Coffee and read some of the articles and watch some of the videos. It will give you a better idea of what the brand is really about. In the articles and videos you'll notice lots of red, yellow and a little black. Remember we want to now do mainly black with hints of yellow, red or whatever other color you think will get the job done.

We are looking for designers that are very creative!!!