We need for you to design the display boxes for Vitamin Beer. The boxes hold 12, 2oz shot drinks. You can click this link for an example of the relative size of the box and how it will look:
This close up provides an illustration of where to place artwork based on perforations and how the box will appear:
Compare these two images to see how the box will look when fully opened and in display mode versus how the box will appear when fully closed for shipping.
Attached is the lay-flat with dimensions.
Also attached is the Vitamin Beer logo, fonts and the already approved bottle design.
***Please consult the bottle design. We want a consistent look with the bottles and the boxes.***
Our slogan is "Play Hard. Play Healthy."
We are looking for a simple, clean, "scientific" looking design. Something that bespeaks sophisticated, high-end, and scientific. As though it came out of a lab. This is in contrast to the shot drink trends, which incorporate lots of busy designs and bright colors. In other words, we do NOT want to look like 5 Hour Energy. But we also want to encourage creativity!
There are several key pieces of information that must be included in the design:
Helps prevent hangover feelings
"Play Hard. Play Healthy."
Ingredients help promote liver health
(We may provide additional copy depending on design and spacing. As well, space will need to be reserved for a UPC, which we will provide soon.)
As designs start coming in we will provide feedback and further suggestions.
Thank you and we look forward to reviewing your designs!
Team Vitamin Beer