patrick.bieger got their new product packaging by running a design contest:
Vintage Mailer Box Needed For Travel Marketing Startup
Check out patrick.bieger's Product packaging contest…
Travel & Hotel
Description of the product
Our product is a silent marketing partner to help travel/tour companies connect with their customers. We provide a surprise box with travel items to our customers' travelers prior to their trip and help our customers connect with a new generation of travelers.
Description of the product target audience
Our customers will be travel/tour companies, but the intended target of these boxes will be their clients. While we think Millennials may appreciate this more, the target demographic will be spread across all ages, genders, etc. They will be 18-65 and will be based in the USA. The group most likely to enjoy our product though will likely be 18-40, based in the USA.
Our initial vision for this box (which is a mailer box, see attached diecut), is for the exterior to look like a vintage airmail envelope (also possibly open to a vintage suitcase). Either way, we want to have the top of the box include some vintage-looking stamps (in the case of the suitcase, stickers) and we would like to hide our logo (attached) among these, so it will be present but will blend in with the overall aesthetic. The idea is for our company to hide in plain sight. The goal is for the outside of the box to evoke feelings of old-timey travel, and for it to be relatively subdued compared to the inside of the box (appear faded, etc). Unlike the outside of the box, we'd like the inside to be colorful, louder, and still feel vintage/travel while being more playful. We're trying to appeal to a wide age-range so we want this to be fun yet not childish. We want the entire inside to be colorful, and we're thinking of making the inside of the box top (the part that flips open) look like a vintage travel poster. (We're open to other ideas, this was just one we had, but hey, you're the experts). We'd also like the phrase "The world awaits" to be included on the same panel either on or ideally in the poster. The box will be used for all travelers in all locations though, so it cannot be themed exclusively around a single destination. Overall, the outside of the box should be more muted, whereas the inside should be vibrant to maximize the excitement of those opening it and discovering fun items ahead of their trip, but the theme should carry through the whole box. If you want to carry over the font from our logo, it is Monokill Vintage, but I'll leave that design choice up to you. This is the most important part of our offering, and we need to get it right, so please don't hesitate to reach out to us with any questions! We're super excited to work with you all.
What to avoid
Please avoid additional text outside of what we described, and please do not copy exactly any of the files we've uploaded as examples. These examples are to give you an idea of the sort of vibe we like, but are not meant to be directly reproduced as we do not have the rights to them. Also as a final reminder, this is meant to be used for travelers going to any destination so please be sure to include a variety of locales if you go that route.
Interior Dimensions: 9 inches by 7 inches by 3 inches. Dieline from Packlane is attached.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
patrick.bieger collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Jackie was phenomenal to work with. Her attention to detail, the thoughtfulness of her design choices, and the rationale for every decision she made were EXACTLY what we were looking for. We look forward to working with her again in the future. If you're looking for a designer who won't just slap a stock image on something and call it a day with no further thought, you've found your designer here.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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