nickvanrooyen got their new product packaging by running a design contest:
Vibrant Packaging Design for our Toasted Coconut Chips
Check out nickvanrooyen's Product packaging contest…
Food & Drink
Toasted Coconut Chips - Salt & Vinegar
Description of the product
Dehydrated coconut cut into slices and lightly toasted. Our product is aimed at people who want a healthier snacking alternative. Vegan and Keto friendly. The product has a nice crunch and the Salt & Vinegar combines well with the slight sweetness of the Toasted Coconut Chips.
Description of the product target audience
We will be distributing this products to Western Countries into supermarkets. Targeting Men and Women over 18 years, middle income and above living in urban areas. Coconut chips will be more expensive compared to regular chips so it will be targeted at people wanting to spend a bit more money for a healthier alternative to regular snacks.
We would like a SUP pouch design(100grms). The flavor we would like this design based off of is Salt & Vinegar, which I think our selected color pallet works well with. We would also like some illustrations to highlight the Salt & Vinegar flavor of the product. We like vibrant and colorful packaging. We need people to easily see what our product is, Toasted Coconut Chips. It should not be generic and should stand out on a shelf. Coconut is a very distinguishable fruit and can be used on the front to get peoples attention, but get creative! Coconut makes you think of the beach, lush rain forests and tropical holidays, use this as inspiration. The back will have a short write up plus all the usual legalities. We don't want to box designers in too much as you are the experts. Basically we are going for: Vibrant, Fun, Healthy, Tropical. You can google Toasted Coconut Chips to see out competitors to see what we are trying to separate ourselves from.
What to avoid
Generic packaging that will get lost on the shelf
100 gram Stand Up Pouch
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
nickvanrooyen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Tatparaa conceptualised my ideas in ways I hadn't thought of. The concept sketches were of high quality, something I wasn't expecting. Outstanding work, will give repeat work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Target market is people who are following KETO diet and VEGAN diet as a meal replacement. Aged group 24-45. This is grea
upper middle class, ages between 18-43, fun, creative, healthy. Trying target the young and healthy conscious but in a f
Male and female aged between 22 - 35, that are into living a healthy lifestyle but need an extra kick in there coffee
Age 21-45 Male & Female who loves partying, going out, drinking, clubbing, chilling, etc.