elianI got their new product packaging by running a design contest:
Sustainable and single-use plastic-free toothpaste tablet packaging
Check out elianI's Product packaging contest…
Cosmetics & Beauty
Zahnputztabletten Whitening Mint
Description of the product
Why did we create MeWe? Toothpaste alone accounts for an estimated 20 billion tubes annually around the world. Until today, customers had to make painful trade-offs for sustainable alternatives; more expensive, less effective and not fun. How does MeWe change this? Our toothpaste tablets eliminate single-use plastic waste, contain ONLY clean/health ingredients that are highly effective and endorsed by dentists; and everybody can afford them. What are toothpaste tablets made from? Proven and safe ingredients that make your mouth and body healthy, preventing cavities/sensitivities, supply what’s good for you (vitamin A/C/E) and make you look good (whitening). What are MeWe’s tastes designed for? We are the first toothpaste that is like “spa for your mouth”. Custom tastes that let you be your best self: energized, refreshed and confident in the morning and relaxed at night. Our claims: 1. You have two homes – your body and your planet. Take care of both with one smile at a time. 2. Look good, feel good, do good. 3. 20m toothpaste tubes are thrown away annually. This ends with you. Look and feel: clean and aesthetically appealing, medical/effective, healthy/organic/naturals/sustainable; this is not a commodity, but an emotional experience; our tabs make you the best version of yourself.
Description of the product target audience
Eco-conscious customers: young, educated, affluent and in urban centers are our early adopters; afterwards, we target the broader mass market, which feels guilty, but isn't yet ready to pay a premium or forgo convenience/performance.
Packaging for toothpaste tablets that are to be launched in the German market (thus the copy should optimally be in German but not necessary). The packaging should be refillable instead of thrown away after one use. Consumer receive refills via subscription. There should be no plastic used throughout the packaging. Visualize the impact that the consumer has on themselves (effective & safe ingredients) and the planet (saving one out of 20bn tubes thrown away per year). Encourage consumers to take action and join the movement as well as speak about it, especially share the package on social media channels (should come across on photographies well). Explain how to: (1) Bite down on MeWe tablet; (2) Brush with a wet toothbrush; (3) Clean teeth & clean planet! Please find all required additional information and copy in the attached design briefing and reach out in case you have any questions.
What to avoid
The packaging should look engaging and fun as MeWe's goal is to make sustainability enjoyable. However, it should also come across that this is a highly effective medically recommended product and consumers should trust that toothpaste tablets work well. Try to use the uploaded logo without the plus sign (its just a normal font, should look better on the packaging).
1.5 inches each wide and deep circular bottom and 2.8 inches high
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
elianI collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
This is made by man and for man. Our ideal customer would be a manly, bold, attractive, unapologetic and rough man. We a
TARGET AUDIENCES: Women 18-35 year olds, modern, wanting to eat healthy, natural and environmentally friendly in their
The target for young 20 to any age
People looking for skin care products that work to heal their dry, cracked skin that is often caused by skin diseases, a
Millenial females 25-40 - young working professionals , slightly above average income. Our customer base is very much i
Check out other cosmetics & beauty design inspiration
We love talking design:
yesterday | 14 min read
2 days ago | 8 min read
8 days ago | 16 min read