m.tchea needed a new product packaging design and created a contest on 99designs.
A winner was selected from 184 designs submitted by 12 freelance designers.
I trust you - do what you want designers- i have picked my final designers for a reason.
Please remember it is a food product and MUST look like one still - some images reminded my friends of soap packages.
No ambiguity please!
AND - if you are super creative - try and make the contents / oats / supergrains / superfoods relate to the packaging but not tacky.
The product promises - DETERMINATION, ENERGY, STAMINA, CLASS, LUXURY, INSPIRATION,
Healthy Spoon
logo is in my profile - healthy spoon - either just the H or the whole logo
Michelle's AUSTRALIAN SuperOats
Designs - leaving all creative processes to you after flooding you with ideas
Thanks
UPDATE! UPDATE!
I'm sorry I didn't tell everyone but the pouch is actually the cup or 'vehicle' for eating the superoats.
So I need to be clear with maybe something like:
Just ADD milk, SEAL pouch , SHAKE (to activate the superoats - as something fun? or not), grab a SPOON and EAT. For extra oomph -- add yogurt and fresh fruit
Needs to have a translucent front or back - front preferred
Upmarket- High-end - artisan - luxury - THINK Mast Brothers Chocolate but even higher-end...
High-end, rich, affluent shoppers. This product will be more expensive than competitors and needs to show this in the packaging.
Target audience - readers of
https://www.wellandgood.com/
http://dujour.com/
Dirty Lemon - new health product - that's my audience but more upscale
Executives-CEOs - people who have it all and want it all.
because it is the final round
ONLY DESIGNS WITH THE FOLLOWING WILL BE CONSIDERED:
1. FRONT AND BACK DESIGN - (don't worry about specifics for now - just tell me where you see things going etc, paint a picture for someone who is not creative - e.g me! but the product needs to be finished to give me confidence to move forward with you)
2. TRANSLUCENT AREA
3. 4 EASILY DISTINGUISHED PACKAGES - 4 flavours
Designers - you know what i want and I know you are talented enough to give me a design I love!!!!
Designer Chic - I want high-end luxury - unique packaging but not old-money-luxury-BORING!
Can be
1. heavily designed - see below for example OR
2. Minimal.
Hi Everyone! VERY IMPORTANT INFORMATION BELOW FOR THE PACKET DETAILS - PLEASE READ - THANK YOU!
THERE MUST BE A TRANSLUCENT / SEE-THROUGH AREA TO SEE CONTENTS IN THE PACKET
It is NOT necessary to put ingredients on the front – maybe just the buzz words (first ingredient) for each blend – to make things simpler and less-cluttered - + Use words like Ancient grains and mighty blends inside (if it is easier!)
The mixes include:
Mix 1 – NAKED
Aussie Oats, Home-grown Chia Seeds, Golden Flaxseeds, Pepita, Natural Almonds
Mix 2 - (oat)Haters!
Coconut, Chia seeds, Flaxseeds, Pepita, Almonds, Walnuts, Puffed Amanranth, Pure Coco nibs
Mix 3 – Master Blend
Pure wild Matcha, Oats, Chia, Goji, Poppy Seeds
Mix 4 – BulletProof
MANUKA Honey, Oats, Chia, Flax, Apricots, Raisins, Almonds
Just add milk - must be on the packet - front
THINGS TO CONSIDER ON THE BACK (or front)
1.
--A timeline or a pie-chart (be creative!!) on how to eat:
a) Add milk
b) Activate Michelle’s Superfoods (shake or stir) – illustrate? Whichever is easier to draw
c) Eat
ALSO - please note - the pouch is the cup/bowl to eat the oats - so please include a place where you must fill the milk up to (3/4 up the packet)
OR add a text / illustration to show this.
On the back: or front (illustration is preferred)
Eat Immediately Let sit 2min Overnight
----> ---->
Still crunchy Smooth taste Super creamy
(NOTE - the top line and bottom line are aligned and reflect the consistency of the oats depending on time )
2. INGREDIENTS - I imagine this to be interesting with a tag line
For example: List or draw ingredients – or even have a clear section with arrows pointing in the packet to show what is inside? Anything you want
But I want a tagline – What are you made off?
3.
FRONT (or back) but I imagine front would be best for a quick description like:
(Maybe 3-5 per packet only?!)
(All these can be graphic illustrations or simply have an UP arrow)
Metabolism
Fibre
Protein
Energy, Strength
Good Fats
Antioxidants
(All these can be graphic illustrations or simply have an TICK to show my oats help do this!)
Detox
Curb Cravings
Stay full
Burn fat
4. C'mon… gloat about Michelle’s Australian Superoats (facebook icon)
OR LOVE us, hate us, Wanna be us? (facebook icon)
5. Michelle’s Australian SuperOats is a curated mix of mighty ancient grains and nutrient-rich superfoods.
I would be interested in designs with RETRO TYPOGRAPHY DESIGN
https://www.pinterest.com/pin/50595195786563151/
https://www.pinterest.com/pin/15051…515723284/
http://www.freshness.com.au/ (but only text - not packaging design - it's boring)
APPROX.
110x170x70 to hold 50 g of oats
OR
120 x 200x 80