s.jaenicke got their new product packaging by running a design contest:
Stayin alife - Refresh an old fashion package for Salad with Sauerkraut, Pineapple and Apple
Check out s.jaenicke's Product packaging contest…
Food & Drink
Other color requirements
"Sauerkraut-Salat mit Ananas" (not fixed yet)
Description of the product
We want to renew and refresh an old product of our range, Ananas-Sauerkraut. In fact, the recipe is very yummie and innovative, but the old fashion design of the existing packaging is no longer appealing. The main ingredients are mild Sauerkraut, pineapple and apple. It is packed in tube bags out of aluminium foil which we need for shelf life and against oxidation. The recipe is versatile in use - as pure ready to serve salad out of the package, as ingredient for tasty burgers, as part of casserole with meat or vegetable and so on ...
Description of the product target audience
At the moment it is probably best known among older people. BUT with renewal we want to reach the younger generations from 3 to 50 years old too.
We are looking for a fresh design that exudes innovation, freshness and a taste experience. We think that a puristic design is the trend, but we are open to all ideas and suggestions. The company is a 140 year old family business, so it can have a touch of retro too. The anthracite frame of the logo can be coloured different too if you think it fits better to your design. On the package we would like to see a preparation recommendation with pictures or icons in 3 variations: 1. Salad 2. Use with Burgers (or even Wrap with the Kraut and chicken pieces) 3. Use in casseroles or warm dishes This recommendation can be on the back or included in front, feel free. The recommendation, ingredients and nutrition value tab is to be published in german and english. You can work with spaceholdern for english if you want.
What to avoid
Feel free, think out of the box!
You find the measures in the file of the proof. Please colour the entire usable area (no frame of aluminium).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
s.jaenicke collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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