The Spry Powermints are small powerful sugarfree mints that are good for your teeth. They are natural and sweetened with xylitol which helps neutralize the acids in the mouth after eating, so they freshen breath and protect teeth.
Description of the product target audience
Our products are primarily sold in the health food stores like Whole Foods and Sprouts. Lifestyle is active and the age range is 30-50. We are pushing hard into the active lifestyle so want the packaging to be exciting and unique.
This is for a mint tin and mints are a social product meant to be shared. We are looking for something that has shelf appeal, but more importantly, a design that people are excited to pull out of their pocket and share with their friends.