we have added a bit of time and need to update brief with a few notes:
~~ if you choose to include tagline on side please use "A Holiday Classic" instead of a "Classic Holiday" (this is change beyond our control.) Or you can choose your own tagline
~~ please include a gift tag with a to: and from: on the top
~~ remember these are for display as big stacks in supermarkets - they need be clean, bright and not too fussy or dark
~~ a few pics of oranges is good, whether incorporated in a whimsical design element, under a peel back or tear back or just a picture... lots of oranges is not needed... Its more important to be represent a holiday gift.
~~ please message with questions - Jen and Linda are both monitoring and will answer fast :)
~~ If you can work it in, please include a nod to our logo or signature swirly fruit
~~ not necessary, but nice if you can work our CLassic Harvest Logo in - does not have to be big
*** end update
original brief below
Classic Harvest is a grower and packer of citrus grown in California, Florida, Peru and other fine countries. We sell the fruit to supermarket chains who display and sell in their stores all over the US.
For the Holiday Season we need a new look for our gift cartons of navel oranges. Our vision is a box that looks like a fancy elegantly wrapped Christmas gift.
A gift carton is 13lb box (about 6 kg) of extra fancy nice nice navel oranges picked at their best. The boxes are sold in supermarkets stacked in big displays. They are given as gifts for Christmas, Thanksgiving or New Years.
some highlights to our design preference:
- The tone of the design is to resonate a classic sophisticated Christmas theme. (see example uploaded as competition 1 for best idea of tone) The look is one of a wrapped gift in a high-end jewelry or department store. Design could include - ornaments, snow flakes, trees, lights, candles - all things christmassy.
- red should be main color
- In addition to Christmassy design the box needs to include a bow and gift card.
- design can be whimsical - using oranges as ornaments/candles etc - see examples (prefer do not use dried oranges)
- Also want a playful peek/look with the corners appearing to be torn paper to peek at the oranges inside (See example)
- our logo includes a signature swirl - we would like to include a nod to the swirl in the design
- we do NOT need to include our logo on the carton, it will be included at manufacturer in a small panel that also contains legally required info.
- we maybe want to use the words - Classic Holidays on the box - we are not certain if we want to keep the words "Classic Holidays" on the box - would like to see final design with and without
- note the carton has to have airholes - please look at the template and work around this
- we are providing some imagery of fresh navels. Please feel free to use stock images that you think fit better for fresh ornages
we are providing:
- examples of our competitors - please review... the blue outspan one is most similar to tone we are seeking
- our own terrible try using AI ourselves... this will make you laugh ;)
- a bunch of backgrounds - we called inspirations to give you an idea of tone.
- our logo showing you or swirl design and an orange in the swirl design...
- pictures of oranges - that you can use for the peek corner or choose your own imagery
- template from carton company - showing dimensions - including air holes
- initial reviews can be done with simple mock ups of sides and top
- for final art we need file to match the box companies template
- for files we need all art in AI in vectors
- need a mock up of the look of finished carton (we provided example)